Staging a home is more than just moving furniture, strategically placing decor and making the house smell nice. It’s about the ambiance; the feeling one has when they walk through the door. This feeling is what potential buyers hold in their hearts when they make an offer on your home. It’s that vision that they hold when they sign the closing papers. It’s that house they want when they move in.
So, Why Invest In Staging?
Well-executed staging of your home showcases the overall condition of your property with the help of a pre-inspection and updating any outdated elements of the home. Brass chandeliers, different colors and prints of wallpaper in every room, eccentric fixtures in bathrooms, outdated cabinets and mismatched appliances are all usually seen as negative finishes to today’s buyer.
When asking themselves if they need to ‘actually’ stage their homes, sellers often say the same thing, “Why would I go through the effort of remodeling when a buyer is going to want to choose their own updates?” The loaded, but simple answer is, there is often not enough money in the budget left for improvements after the down payment and closing costs. In most circumstances, buyers also do not have the time to take on projects right away, especially if they are new to the area and do not know reputable contractors.
A general misconception is that staging isn’t remodeling as much as it is creating a vision of home for prospective buyers.
Important Elements In Staging
If you, as the seller, should neutralize your home. Update light fixtures, paint dark cabinets, replace the knobs, replace older kitchen appliances and flooring, refinish any hardwood floors with color schemes in style today and install new carpeting where it’s needed. Your profit is often three-times the investment with these types of upgrades.
Mismatched, drabby and ‘well loved’ furniture is also not the best way to showcase your home. Smart staging will result in placing new or even rented furniture, art and decorative items. Or it will work with an owner’s existing pieces while allowing the stager to add and remove whatever necessary.
Of course, you can’t forget the exterior as well. Curb appeal is a massive piece of staging your home. Chipping paint, rotted wood and overgrown or untended yards are also big turn-offs to potential buyers. Working with a seasoned real estate agent, like Boeve Properties, can help sellers come up with a plan to maximize their sale price, work with local contractors and potentially execute and handle all of the details that would be involved.
The Difference Staging Your Home Makes
A home being camera-ready for today’s ‘swipe-left buyer’ is crucial. How a house looks in photographs or videos is often very different than how it actually looks in person. If it doesn’t resonate with a buyer online, chances are they will not even make the trip to see it.
A home that is move-in ready makes it easier for a buyer to immediately commit without having to have workers in their home to make improvements right away. The less they have to do, the more attractive the home becomes. When a home is staged and in good condition, it often, and quickly, moves to the top of the list.
Because homes are one the most valuable assets a seller has, it makes sense to maximize your profit for a faster and easier sale. Now more than ever before, buyers are looking to simplify their lives, their transactions, their unpacking and yes, even their decorating and settling in their homes. Staging and adequate preparation are crucial elements of your home’s overall marketing plan to result in a high and fast sale.
So, Where Do You Start?
The Curb Appeal
As mentioned above, curb appeal is key. Your yard, driveway, entryway and exterior of your home is the very first thing potential buyers see. There are some quick and inexpensive tasks you can complete to get started:
- Power-wash your house
- Clean your windows and paint shutters if you have them
- Make sure your house numbers are easy to read
- Mow and edge your lawn
- Trim all overgrown greenery, bushes and trees
- Plant flowers if the season allows
- Put a welcome mat and potted plants or seasonal decor on your front porch
- If you have a porch, include outdoor furniture as well
- Straighten and paint or replace your mailbox
- Dust and clean all exterior lighting fixtures
- Do a deep cleaning and declutter
- Be sure all of the windows are clean and blinds are open to create a bright room
- Rearrange the furniture and set decor accordingly. Adding little things like faux plants, candles of various heights, small mirrors and seasonal decorations can really bring a room together
- Prospective buyers love to see fresh flowers in vases, a bowl of fresh fruit on the kitchen counter or dining room table and folded towels in the bathroom. A pro tip: if you’re living in your home while attempting to sell, you can keep your nice extras in a closet so they’re ready to go quickly when your real estate agent calls to say a buyer is on the way
The Boeve Way
One thing we really pride ourselves on is our home staging team. There is enough work involved in listing your home, packing and moving – we’re here for you, down to the smallest detail.
At Boeve Properties, we have specialized in selling homes for top dollar, headache and hassle free for a combined over 40 years. Our team brokerage model, concierge department and marketing strategies , like our “Coming Soon Campaign” and “Predictive Market Analysis” are the best in the industry. Our combined experience of selling homes for top dollar, tells us that your home’s value is what you’re willing to sell it for, and a buyer is willing to pay. We partner with you, the homeowner in evaluating the market information together and both agree upon what is the best price to ask for your home.
So when we say staging your home is important, this is one of the key pieces in the process.